There are a set of old blog posts in The Retrospector that focus particularly on integrity, which cover some great points:
Sometimes acting with integrity can be uncomfortable as it means openly facing your own failures, but by doing this in a positive way and working towards solutions, it does become increasingly easy to do and you will reap the rewards over time.
The issue of building trust through consistently acting based on a set of positive values is a strong theme in the book "The Trusted Advisor" (recommended in a previous post of mine), which goes into much more detail around a structured approach around this.
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